Stan Wilder wrote: If you have an Albertson's Preferred card or Randall's Reward Card you get a discount that you don't get without the card. Chris DeLong wrote: Ahh the preferred customer card. You mean the one that helps them track everything you buy? Are you aware that when you swipe that card that your purchases are going into a file with your name on it? No thanks. I'll get my milk at the quick-e-mart.
Stan and Chris have each pointed out opposite ends of the same problem: supermarkets pay for the so-called 'discounts' offered by their shopper cards by raising all other prices a proportionate amount. Next week, those prices will all get the switcheroo, and you end up paying the same as you ever did, perhaps more. But the supermarket gets the added benefit of collecting your personal data and shopping behaviors. Those who do not submit to this information gathering, by declining to use a shopper's card, are penalized by paying those higher everyday prices.
"Each time you check out using the card, the grocery chain knows what you bought. Experts say that marketing data is worth much more to the store than the discounts they give you." Source: http://abclocal.go.com/wabc/news/7onyourside/wabc_7side_042903supermarketcards.html For more information on supermarket savings card scams ... http://www.nocards.org/
Jeffrey Earl 1983 diesel Westfalia "Vanasazi"
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