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Date:         Sat, 24 Apr 2004 15:37:00 -0400
Reply-To:     David Brodbeck <gull@GULL.US>
Sender:       Vanagon Mailing List <vanagon@gerry.vanagon.com>
From:         David Brodbeck <gull@GULL.US>
Subject:      Re: 2.1 hose price deal
Comments: To: Chris DeLong <green536@HOTMAIL.COM>
In-Reply-To:  <BAY12-F1222UAaTzvb500009ea8@hotmail.com>
Content-Type: text/plain; charset=us-ascii; format=flowed

Chris DeLong wrote: > Sounds to me like the grocery store is exploiting the fact that everything > is all in one place.

Grocery store mark-ups are complicated, and involve a lot of psychology. Often they'll have "loss leaders" that they don't make any money on, because they know once you're in the store you'll buy some other stuff that's heavily marked up. Commonly needed items like milk are almost always put in an inconvenient spot in the back of the store so you'll walk past other aisles and pick up stuff on the way.

--

David Brodbeck, N8SRE '82 VW Diesel Westfalia '86 Volvo 240DL wagon


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