> Like you and the VW clutch job, I > can mount, connect, and program a phone system in an hour and a half-- > but > we bill 4 hours 'cause that's what it would take a mere mortal of > average > skill. ;) > Likewise, when I buy a piece of computer hardware, communications hardware or an application that speeds up my ability to deliver a certain product, should I lower my rates to clients because I have bought and mastered it and therefore done it in less time? Does the fact that I charge more than my competition, which allows me to afford such hardware and software, direct me to lower my rates to be more in line with my competition? Should I charge less than my competition because after 35 years in my business I know exactly what will get results and what will not? Jim |
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