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Date:         Sat, 17 Feb 2007 21:31:51 -0500
Reply-To:     Geza Polony <gezapolony@SBCGLOBAL.NET>
Sender:       Vanagon Mailing List <vanagon@gerry.vanagon.com>
From:         Geza Polony <gezapolony@SBCGLOBAL.NET>
Subject:      Re: [NVC] Re: Suicide ad - VW

When I lived in France, there was a great ad campaign, or at least I thought
so, for an advertising agency itself. French people all come back from their
vacation on the first of September, and that day there were billboards all
over Paris with a pretty girl standing in her bikini in the water. The
caption was, "Demain, j'enleve le haut." (Tomorrow, I take my top off.) Next
day, lo and behold, she had her top off. Caption: "Demain, j'enleve le bas."
(Tomorrow, I take the bottom off.) And, of course, now that they had our
attention, the next day she took her bottom off--but of course, she was
turned around. Caption: "(The ad agency) that keeps its promises."


Had all Paris talking. This was 1982. Never happen here, that's sure.


Personally I prefer sex to death, in ad campaigns as elsewhere.
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