During the 1960's, VW's reputation in the US was built on contrarian advertising (which is why it appealed to what was then called the counterculture, ie., hippies, New Lefties, and the like.) American cars were big and heavy and fast and powerful. VW's, especially the bug, were marketed as exactly the opposite, as though they intended to strike a blow at American Capitalism and all that was wrong with American bourgeois life in general. Now look at VW's advertising; they've joined the pack. Fast, powerful, sleek Jettas and Tourags... Worshipping power is a hallmark of fascism. Part of the reason I like my 1.9 is exactly that it is slow...not powerful... |
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