Date:         Mon, 23 Apr 2007 15:41:18 -0400
Reply-To:     Geza Polony <gezapolony@SBCGLOBAL.NET>
Sender:       Vanagon Mailing List <vanagon@gerry.vanagon.com>
From:         Geza Polony <gezapolony@SBCGLOBAL.NET>
Subject:      Re: Going towards a new era...

Remember that marketing is not about selling a product but selling an
>idea or vision.

Absolutely. It's just that the concept VW was founded on is "cheap,"
"basic,"  "casual," "informal," "fun"--all good ideas, but not something
that appeals to people with huge amounts of money to blow. That's why VW so
clearly dissociates itself now from its past. Looking at the new Jetta,
you'd never dream the same company once produced 40 hp air-cooled Beetles...
Any marketing plan to attract affluent buyers would have to take the
hippy-bus image (which I and a lot of others here like, of course) into
account, and either update it or do the same dissociative work VW has done.


To find
>$1400 busses with good bodies, etc., and turn them around for $6000 for
>coachwork - who knows if it's possible.

Ben would...

What would your retail price point be? You're not talking about $6,000, right?