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Date:         Tue, 24 Apr 2007 12:59:55 +0000
Reply-To:     joe trussell <vanagongl@HOTMAIL.COM>
Sender:       Vanagon Mailing List <vanagon@gerry.vanagon.com>
From:         joe trussell <vanagongl@HOTMAIL.COM>
Subject:      Re: Going towards a new era...
Comments: To: gezapolony@SBCGLOBAL.NET
In-Reply-To:  <vanagon%2007042315443209@GERRY.VANAGON.COM>
Content-Type: text/plain; format=flowed

I dunno, they are advertizing the new Rabbit, Jetta, and Beetle for under $17k, which relatively isn't bad. The tradeoff is that the fit and finish of the new Jetta is not nearly as nice as the last version.

>From: Geza Polony <gezapolony@SBCGLOBAL.NET> >Reply-To: Geza Polony <gezapolony@SBCGLOBAL.NET> >To: vanagon@GERRY.VANAGON.COM >Subject: Re: Going towards a new era... >Date: Mon, 23 Apr 2007 15:41:18 -0400 > >Remember that marketing is not about selling a product but selling an > >idea or vision. > >Absolutely. It's just that the concept VW was founded on is "cheap," >"basic," "casual," "informal," "fun"--all good ideas, but not something >that appeals to people with huge amounts of money to blow. That's why VW so >clearly dissociates itself now from its past. Looking at the new Jetta, >you'd never dream the same company once produced 40 hp air-cooled >Beetles... >Any marketing plan to attract affluent buyers would have to take the >hippy-bus image (which I and a lot of others here like, of course) into >account, and either update it or do the same dissociative work VW has done. > > >To find > >$1400 busses with good bodies, etc., and turn them around for $6000 for > >coachwork - who knows if it's possible. > >Ben would... > >What would your retail price point be? You're not talking about $6,000, >right?

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