Date: Mon, 26 Nov 2007 02:52:27 -0600
Reply-To: John Rodgers <inua@CHARTER.NET>
Sender: Vanagon Mailing List <vanagon@gerry.vanagon.com>
From: John Rodgers <inua@CHARTER.NET>
Subject: Re: Could this be the next future Vanagon?
In-Reply-To: <00b401c82fec$b46b5720$eb5b9904@gpa207joel>
Content-Type: text/plain; charset=ISO-8859-1; format=flowed
You would think that the VW Marketing folks would get their crap together.
Old time marketing consisted of coming up with an idea, making the
whatever thingie from the idea, and then a bunch of salesmen going out
and trying to convince everyone that the "whatever thingie" (in one case
the whatever thingie was an Edsel) was just what they needed. That is
like pushing a wet spaghetti noodle from one end.
Modern marketing consists of having a marketing stem go out and take a
survey, find out what what people WANT, then building it for that demand
that is already there, and, while delivering to that already present
market, advertise like crazy to get that initial market to grow. A
market survey is really pretty simple, and the formula needs only "N"
positive responses to give a statistically valid reason to proceed,
where "N" is 66. Now ain't that a hoot!. Survey the crowd for your
proposed product, and if you get 66 positives, you have statistically
valid reason to break ground on a new plant to build that new product.
Well, OK, it ain't QUITE that simple, but the "N" = 66 is a key in the
statistical analysis of the proposal, and that along with some other
data really can justify a new product. Just why the crap VW doesn't get
on it in North America is a mystery to me.
Regards,
John Rodgers
88 GL Driver
One of "66", now VW needs only "N"-1!
joel walker wrote:
>> Check this out,
>> This could be the platform for VW's next Vanagon.
>> http://www.leftlanenews.com/volkswagen-space-up-blue.html
>
> no reflection on you, robert, but BLEAH. :(
> that's just a vw version of the honda element or the toyota
> fj-whatever thingie ...
> and those suicide rear doors are NOT such a great idea ...
> you try taking three other folks to lunch in that thing and the rear
> seat folks make it a mess getting out in a parking space:
> the front seats have to open their doors, so the rear seat can open
> their doors, then the front seats have to close their doors so the
> rear seat folks can get out and stand beside the car, then open the
> front doors again, close the rear doors completely, move the rear seat
> folks out of the way, and front seat folks get out. real pain in the
> seats.
>
> it might be great at the beach ... but it sucks in the real world of
> parking spaces. :( a sliding door is MUCH better.
>
>
>
> unca joel
>
>
| 
