“Some people just don’t understand the way you live. Safeco does.” The ads generally show someone complaining to a spouse about someone they know doing something they find incomprehensible. In this case, it is a family that is planning to spend the summer traveling across the country in a car…together! In one quick shot with that voiceover it shows an EV parked in the foreground and a happy family scampering up a hill in the background. Cute. Stephen |
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