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Date:         Fri, 25 May 2012 19:38:32 -0400
Reply-To:     Jim Akiba <syncrolist@BOSTIG.COM>
Sender:       Vanagon Mailing List <vanagon@gerry.vanagon.com>
From:         Jim Akiba <syncrolist@BOSTIG.COM>
Subject:      Re: Turnkey Proposal Rocky Mountain Westy
Comments: To: Ben T <syncro@gmail.com>
In-Reply-To:  <27A56BAF-954F-465C-8330-5D3BDFDA317E@gmail.com>
Content-Type: text/plain; charset=ISO-8859-1

Hi All,

I hear you BenT, and I agree it's sort of a bass-ackwards re-use of a term.. If you take "turnkey" to it's literal origin (you hop in and turn a key) that's right, and I understand your frustration in the usage of the term. However in this case (and in dare I say *most* usages of the term, the scope/context is what defines what can be and can't be considered turnkey. The loosest version of turnkey is simply meaning no configuration needed, in the case of a "turnkey" conversion, the conversion is the extent of the product's scope so a turnkey conversion means both: No additional configuration required. The use of the term as it applies to conversions might actually be entirely my fault. Way back in 05 I started using the term to describe the way we delivered all v1.0 conversions. The term was borrowed from tech/software (which was borrowed from the original turning a key related industry ha) so the whole thing is absurdly cyclical.. anyhow "turnkey" as it pertained to video editing workstations when I was a product manager for a manufacturer in Japan was a complete ready to use workstation. It did not actually include a monitor, chair, desk etc, but was complete and true to the scope of the product and as far as the customer is concerned. The same is true of our usage of the word turnkey to describe a complete, ready to bolt to your trans and into the van, vs. kit... since the two are completely different. They differ again still from an install, since the scope has no been increased to completion of a job, which is a service on top of things. I hope this makes a little more sense, but I completely understand the confusion and contest of the usage.

Jim Akiba


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