Date:         Tue, 29 May 2012 06:25:17 -0700
Reply-To:     mark drillock <mdrillock@COX.NET>
Sender:       Vanagon Mailing List <vanagon@gerry.vanagon.com>
From:         mark drillock <mdrillock@COX.NET>
Subject:      Re: Turnkey Proposal Rocky Mountain Westy
Comments: To: mcneely4@cox.net
In-Reply-To:  <20120529091723.ZVU4K.1069269.imail@eastrmwml303>
Content-Type: text/plain; charset=UTF-8; format=flowed

I don't like the usage either and never said I did. I'm just pointing
out that it is a common usage of the term within the aftermarket
automotive industry. As for confusing consumers, that is a wild claim in
this case. Mail order engines don't come with a running car surrounding
them. Any consumer so addled as to expect that they do probably
shouldn't be driving.

Mark


mcneely4@cox.net wrote:
> So, Mark, an entire industry has co-opted a term for its purposes.  Consumer industries are good at that, of course, but it does not make it right.  It confuses consumers.  No matter how much you protest that this unscrupulous behavior is reality and those of us who expect fair treatment are going to just have to get used to it, it sounds for all the world like an advertising gimmick.  I for one find it offensive.
>
> mcneely
>
> ---- mark drillock<mdrillock@COX.NET>  wrote:
>> All you have to do is open your ears. Try Google on the term "turnkey
>> engine" and you will see hundreds of businesses selling engines they
>> call turnkey.
>