Date:         Tue, 5 Sep 1995 15:57:16 -0400
Sender:       Vanagon Mailing List <vanagon@vanagon.com>
From:         michael.heron@utoronto.ca (michael heron)
Subject:      Re: Rolling Stone VWUS/Jerry Garcia Ad

>While at the Lawrence, MA VW show Sunday, I overheard a conversation
>regarding an ad in the next issue of the Rolling Stone from VW US.
>
>Aparently its a line drawing of the front of a Splittie with a tear
>rolling out of one side windshield and underneath "Jerry Garcia 1942-1995".
>I just went down to the bookstore on campus, and its not in the 9/7 issue
>of RS....so it will probably be in the next issue.

i have seen the ad already, it is as you describe. the line drawing is in
b&w and the tear in acquamarine blue (L number ;) ??)

anyways a very wise p.r. move of VW's IMHO. The Grateful Dead wrote the
book on mass merchandising, so perhaps VWOA could learn a thing or three :)

michael