Date:         Fri, 5 Jan 1996 08:51:16 -0500
Sender:       Vanagon Mailing List <vanagon@vanagon.com>
From:         University of Toronto Information Commons <michael.heron@utoronto.ca>
Subject:      Re: VWs in ads; Westy Tent Trivia Time




On Thu, 4 Jan 1996 22:47:12 -0500 Joe Clark wrote:

> From: Joe Clark <jclark@supernet.net>
> Date: Thu, 4 Jan 1996 22:47:12 -0500
> Subject: Re: VWs in ads; Westy Tent Trivia Time
> To: Multiple recipients of list <vanagon@lenti.med.umn.edu>
> 
> Howdy strangers; been lurkin'.
> 
> Several have commented on the ads.  The "think small" b&w early-60s 
> stuff was done by ad agency Doyle Dane Bernbach or something equally 
> alliterative, if memory serves.  There's a book on 'em.
> 
> Back in my undergrad persuasion class I did a study of VW ads in 
> major magazines over the period roughly 1960-80. Cool way to do a 
> semester project.   Interesting how they change to a busy, coloful, flashy-trashy style about the time 
> the wasserkuhlers start showing up.  (I couldn't figure a way to do a 
> dissertation on The Rhetoric of VWs or I'd have that Ph.D. today.)
> 
> Terry Schuler's book has some neat repros of some of the older 50's Reuters 
> ads that always make me feel like I had some bad mushrooms because 
> the people look way too small and the cars are all windswept.
> 
> Oh!  and a Westy tent Q: Larry Clark (no admissible relationship) of 
> Seattle noted to me in email:
> 
> >year I blundered into a near new Free Stander for sale. I don't think the tent
> >had ever been used as the poles were still in their shipping box. The pole bag
> >had never been used. Anyway, included in the setup was a white light weight
> >canvas afair designed to go on over the top of the tent. If you look at the poles
> >of this type of tent, you will notice that there are up right pegs in the upper four corners
> >of the poles. The rain fly has grommets which slip over these pegs. The fly itself
> >is quite tight and as a result helps prevent water from getting into the tent. 
> 
> Wotzis?  I coulda stayed dry in Bahia Honda?  
> This thing doesn't show in any of the pix or parts diagrams 
> I have, but I have a paucity of later (post 75) stuff.  First I heard 
> of it -- anyone else seen it?

Joe

i know the four little "upright pegs" that you are referring to... however i have a fairly original tent and 
have not seen that white canvas doo-dad that you are referrng to, and as you say it is not even 
mentioned in the "official" vw parts manual.

i always figured that those four uprights were used to secure cords to, to keep your tent from blowing 
away on a windy day.

does this mean i have to hunt down one of those white things now ;)??

michael