Date: Mon, 17 Aug 1998 15:04:11 -0400
Reply-To: Robert Rountree <rountree@PLANETEER.COM>
Sender: Vanagon Mailing List <Vanagon@vanagon.com>
From: Robert Rountree <rountree@PLANETEER.COM>
Subject: Retro Resurrection theme
Content-Type: text/plain; charset=ISO-8859-1
This Retro Resurrection theme...
what everyone seems to be missing is the BIG picture, Stand back and try
and wrap your heads around this... VW Audi...just bought....Rolls Royce...
they are not interested in a Do it Yourself market?.... You guys say "they
will listen to us"... DUH... How many times have everyone of us freaked out
at
VW's prices.. right at the counter, over the phone etc.... because of those
prices we have gone out and created a whole aftermarket of more reasonable
parts and accessories.... VW knows all that.... they make a really
excellent profit margin on parts with top Hourly shop rates...Now they are
moving up from Audi's to Silver Shadows, they are not going to have a
little discount service bay down at the end of the shop where their Rolls &
Audi owners have to see us and might rub shoulders with you?... they are
going for the Gold... Now what I do see maybe happening, is as in Mexico,
where there is a market for reasonably priced transportation... if enough
people went across the border and asked for retrofits, then a market would
form & grow.... we live in a world that's a market driven economy ... Look
out your van windows... see the Explorers, $40K+ SUV's out the wazoo,
Cadillac, Oldsmobile, Benz all have them now ... Big Bucks Baby toys... no
company with a board of directors & stock holders is interested in small
cult potatoes...they want market share, fat margins and no brainers who
will bring their expensive babies in and do anything the service managers
say... even the new Bug is just a Silicon Babies toy, you think the new bug
owners are going to be fixing their cars like we did 1600cc... not when
they offer free car washes with your oil change... and by the way we found
this little thingy hanging down and we think you should get it
fixed........
This is the BIG picture... VW Audi Just bought Rolls Royce....
They are Moving, Up town, Big time.....This is their rear view mirror....
We are that little speck back there...the one with the doors blown off.
Rob
87 Westy SyncroGL
Ps just got back from a great week-end doing some Algonquin back roads...
what a trip that Syncro is.
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