Date: Thu, 25 Feb 1999 16:35:23 +0100
Reply-To: Max Fenner <max.fenner@BERLIN.DE>
Sender: Vanagon Mailing List <vanagon@gerry.vanagon.com>
From: Max Fenner <max.fenner@BERLIN.DE>
Subject: Re: vw lawyers /split list etc...
Content-type: text/plain; charset="US-ASCII"
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>From: Robert Rountree <rountree@PLANETEER.COM>
>To: vanagon@GERRY.VANAGON.COM
>Subject: Re: vw lawyers {little actual content}
>Date: Thu, Feb 25, 1999, 3:13 PM
>
>VW spends an average of $150K to $250K for a 30 second commercial on TV....
>they also hire PR firms, that get Big Bucks, looking for any opportunity to
>get their clients products past your eyes... I.E. .. if I get in touch with
>VW, they put me in touch with someone who will supply me with a car of my
>choice to have in my film production,... this is very common now... I have
>always used borrowed props in my commercial work.... I also us a very
>talented woman, who can get these things for me and has the most impeccable
>taste and art direction in finding just what my client & myself ask for
>(more like demand :^)..... In the advertising biz.... there is an axiom...
>for every 1 letter of complaint, there are 100 who share the same experience
>but wouldn't write.... If it were made clear to VW that their BULLYING
>tactics, are a very negative corporate image as opposed to diplomacy, and
>negotiations in good faith... and that this matter would make an excellent
>e-mail to all media campaign.. I'm sure.... that the company VW Audi...
>would become much more intelligent and less aggressive in their approach....
>Just the Idea (which I think is a good symbol) of people defacing their VW
>products over VW's aggressive stance... would make for very graphic NEGATIVE
>PR...... in the commerce of life..... there are drivers with emblems and
>drivers without......... Drivers Wanted...(preferably with emblems)
You are just proving my point that your intentions are geared towards
self-enrichment and not noble by nature if it would be your social
commitment to defend the rights of the little guy or the innocently accused.
It is about automobiles, and if you like your car you drive, if you like to
deface it go ahead.
The core issue is again about "the decency your grandmother taught you" or
ethics in general, if you use a borrowed prop you at least owe a certain
loyality, you want it both ways ?
Since we talked about copyright and trademark do we need to broaden this
discussion into libel and slande?
Lets wait for the copy of the letter sent to VW and their response, I am
sure the other 100 complainers have their reason not to write and if they
join they do so for lesser reasons anyway,
it is pretty easy to get down on a company.Ever wonder why certain models
are not available in the US and do you remember the bad press Audi had in
the 80's which let to pretty much the disappearance of their cars for some
time ?
Max
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