Advertising Age reports that Steve Wilhite, a central figure in the rebound of Volkswagen of America, is expected to take a top marketing post at Apple Computer. Wilhite was part of the team that...launched the new Beetle in 1998, culminating in a turnaround that made VW Advertising Age's 1998 Marketer of the Year. I forsee some interesting marketing ideas. VW Content: I use my Powerbook G3/233 inside the Westfalia all the time and there is an Apple sticker on the back of it. -peace Ed Stevens Valley Forge PA |
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