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Date:         Fri, 17 Dec 1999 13:29:30 -0500
Reply-To:     Bulley <gmbulley@BULLEY-HEWLETT.COM>
Sender:       Vanagon Mailing List <vanagon@gerry.vanagon.com>
From:         Bulley <gmbulley@BULLEY-HEWLETT.COM>
Subject:      Last time: Words to avoid
Comments: To: Wally Schneider <wallysch@hotmail.com>

No, the list isn't about political correctness. These are terms/phrases that, in marketing surveys, have proven offensive or reactionary, despite some widespread common use.

As I mentioned, in the first posting, the more OBVIOUSLY offensive terms are omitted, simply because they never show up in marketing materials. Execs, or their just-graduated "writers" will often slip up and use an term or phrase that their audience would react to. I fix that.

G. Matthew Bulley Bulley-Hewlett Corporate Communications Counselors www.bulley-hewlett.com Cary, NC USA 888.468.4880 tollfree

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-----Original Message----- From: Wally Schneider [SMTP:wallysch@hotmail.com] Sent: Friday, December 17, 1999 1:19 PM To: gmbulley@BULLEY-HEWLETT.COM; vanagon@GERRY.VANAGON.COM Subject: Re: Words to avoid, was: Apology for "Jap" comment

Matthew

This is a pretty good list of words to avoid as a starter. We all want to be politically correct. I wonder why in your extensive list you left out Nigger, Brother, Spade, etc... Are you afraid?

Wally 84 Westy

>From: Bulley <gmbulley@BULLEY-HEWLETT.COM> >Here's a great list of biggoted words to avoid, depending on context. It

>Here's the list, no offense: > >Jap >Yellowman >Chink >Gook >Charlie >Wap >Dago >Spic >Jew >Jip as in: 'he jipped me!' >Gypsy, Gyp, as above >Kraut >beaner >Polock >White trash, trailer trash >Redneck (highly-dependant on context) >Diesel >Dyke >Fag, faggot >Milk-toast >Homo >Fairy >Retard, retarded >Cripple, (crippled is often okay) >Mongoloid >boob, teat, rack (when referring to female body part) >Moon-child >Negro >Mulato >"Indian" (call by tribe: Navajo, Sioux, Lumbee, instead ) >cracker >Hippy (usually out-of-date) >Pre-pubescent (to refer to kids, children) >Redman >Drunk (as a personal noun, not as an adjective) > >That's what I have for now. Please p-mail me any additions >

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